Hegemony Online, Conclusions
- There is support for the
theory that online communication
mediates power and culture to yield hegemony online; i.e.,
online communication is better at concentrating power than
- The manifestation of hegemony online will continue to
evolve and be negotiated through cybernetics, a process of
control and correction.
- There is a need for longitudinal studies of online
communication to assess how it evolves in negotiation
with its users, and to assess how it affects their subjugation/alienation. Ideally, these studies will be generalizable, by drawing upon random samples that reflect the universe of online communication and its users.