CJ 412: Mass Media Ethics 'Pre-Test'
http://people.uwec.edu/mdorsher/cj412/pre-test.htm

 

Welcome!  This questionnaire is designed to be used in research on how to improve CJ 412: Mass Media Ethics and similar courses in other universities.  The data gathered here will be compared with your answers to the post-test at the end of the semester, but in both cases, the data will be anonymous and aggregated.  The intent of these questions is not to measure how ethical you are but to measure what changes occur in how you and your classmates think about ethics during the span of this semester in CJ 412.  Thank you for your cooperation!   

-- Mike Dorsher, Ph.D., associate professor, Department of Communication and Journalism, UW-Eau Claire


First, please enter your mother's maiden name (last name only), so you can enter the same at the top of your ethics post-test at the end of the semester. This way your anonymity will be preserved, but your pre-test and post-test can be matched up.

1. Which one of these categories best describes your major or minor?
Advertising  Public Relations  Print Journalism  Broadcast Journalism  Other 

2. Which sex are you?
Woman   Man

3. When I was growing up, my mother was very religious.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree NA; i.e., no mother at home

4. When I was growing up, my father was very religious.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree NA; i.e., no father at home

5. When I was growing up, I was very religious.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

6. I am very religious now.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

7. If I consistently maintain high ethical standards, most of my audience will trust me.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

8. If I do what is legal, what is ethical will take care of itself.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

9. If thereís a story that needs to be reported, I would do whatever is necessary to get it.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

10. Whether an advertising action is judged to be ethically right or wrong depends entirely upon the circumstances surrounding the action.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

11. My ethical decisions will be based on what I perceive to be the ethical standards prevailing in my industry.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

12. Ethics as an organized field of thought is just not important to me.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

13. An ethical course of action is always the best one a public relations professional can take.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

14. Ethics should be left to philosophers.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

15. Whether a public relations action is judged to be ethically right or wrong depends entirely upon the circumstances surrounding the action.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

16. An ethical course of action is always the best one an advertising professional can take.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

17. Desirable public relations outcomes are most frequently obtained by following an ethical course of action.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

18. Jeopardizing the well-being of some people is sometimes necessary to achieve the desired ends in public relations.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

19. Iím more concerned with advancement than with questions of ethics.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

20. An ethical course of action is always the best one a journalist can take.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

21. There are some stories for which I would be willing to look through garbage cans.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

22. Jeopardizing the well-being of some people is sometimes necessary to achieve the desired ends in journalism.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

23. Ethics should not interfere with the publicís need to know.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

24. As mass communicators, we should seek to comfort the afflicted and afflict the comfortable.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

25. Religion is the true basis for professional ethics.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

26. Desirable advertising outcomes are most frequently obtained by following an ethical course of action.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

27. My ethical decisions will be based on standards established by my employer.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

28. Ethical standards are individualistic, because what one person considers ethical may be judged as unethical by someone else.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

29. Whether a journalistic action is judged to be ethically right or wrong depends entirely upon the circumstances surrounding the action.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

30. Desirable journalistic outcomes are most frequently obtained by following an ethical course of action.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

31. Jeopardizing the well-being of some people is sometimes necessary to achieve the desired ends in advertising.
Strongly Agree  Agree   Neutral  Disagree   Strongly Disagree

Lastly, to save and send your answers, please remember to click once on the "Submit" button below.  Less than a minute later, your screen should switch to a "receipt" that lists your answers.