2006 Spectator Readership Survey Results

Welcome!  Following are the results of a survey of readers of The Spectator conducted in April 2006. Out of 1,000 students and 100 faculty and staff members randomly chosen for the survey, 421 anonymous respondents completed it (yielding a response rate of 38.3%). This survey was approved by the University Institutional Review Board for the Protection of Human Subjects. For comparison's sake, the results of the 2002 Spectator readership survey remain at http://people.uwec.edu/mdorsher/spectator.htm

-- Steven Pope, student researcher, and Dr. Mike Dorsher, supervising faculty, mdorsher@uwec.edu, 836-5729, HHH 164


1. What is your affiliation with UW-Eau Claire? (N = 421)
Freshman (19.2%)
Sophomore (19.4%)
Junior  (21.1%)
Senior  (27.5%)
Graduate student  (.7%)
Faculty (3.3%)
Academic staff (3.8%)
Classified staff (3.6%)
Administrator (.5%)
Other   (.7%)

2. How long have you been at the university? (N = 421)
0-2 years (49.9%)  3-4 years (33%)   5-6 years (9.3%)   7-8 years (1.7%)  9-10 years (.7%)   Over 10 years (5.5%)

3 Which sex are you? (N = 421)
Woman (63.4%)   Man (36.6%)

4. How often do you read The Spectator newspaper? (N = 418)
Twice a week (34.4%)  Once a week (25.8%)  Once or twice a month (25.4%)  Less than once a month (14.4%)

5. Which of these best describes how thoroughly you read The Spectator newspaper?  (N = 419)
Front page only (2.9%) Skim entire paper/headlines (59.7%)  One or two sections only (17.7%)   Cover to cover  (9.1%) Don't read it  (10.7%) "Police Blotter" only (0%) "Ask Anything" only (0%)

6. How often do you read each section of The Spectator newspaper?  (N = 411)
6a. News: Twice a week (22.5%)  Once a week (26.6%)   Once or twice a month (28%)   Less than once a month (11.6%)   Never (11.4%)  
6b. Sports:Twice a week (9.2%)   Once a week (13.9%)   Once or twice a month(22.9%)   Less than once a month (23.6%)  Never (30.4%)  
6c. Editorial/Opinion: Twice a week (17.2%) Once a week (20.4%)Once or twice a month (27.2%)Less than once a month (19.4%) Never (15.8%)  
6d. Showcase (music, arts and entertainment section): Twice a week (16.2%)   Once a week (20.6%)  Once or twice a month (26.2%) Less than once a month (22.3%) Never (14.8%)  
6e. Health: Once a week (19.2%)   Once or twice a month (31.3%) Less than once a month (28.9%)   Never (20.6%)  
6f. Money:Once a week (24.8%)   Once or twice a month (32.1%)  Less than once a month (22.4%)   Never (20.7%) 
6g. Student Life: Once a week (19.7%)  Once or twice a month (45.7%)  Less than once a month (22.4%)   Never (12.1%)

7. How would you rate the overall quality of The Spectator?  (N = 418)
Very good (8.6%) Good (56%)  Fair  (23.7%) Poor (4.3%)   Don't read it (7.4%)

8. Please rate the following aspects of The Spectator newspaper. (N = 400)
8a. Writing:Very good (8.4%)   Good (59.4%) Fair  (28.5%)  Poor (3.7%)  
8b. Reporting:Very good (9%)  Good (55.5%) Fair (29.1%)  Poor (6.5%)  
8c. Editing:Very good (11.2%)   Good (60.8%) Fair (22.4%)  Poor (5.5%) 
8d. Ethics:Very good (9%)   Good (72.9%)  Fair (14.8%)   Poor (3.3%)   

9. How would you rate the quality of The Spectator now compared to when you first came to UW-Eau Claire?  (N = 405)
It's better now (13.1%)   It's about the same (74.8%)  It's worse now (12.1%)

10. How would you rate the overall aesthetic quality of the photos?  (N = 401)
Very good  (17.5%) Good (62.1%)  Fair (18%)   Poor (2.5%)

11. How would you rate the overall appearance of the The Spectator newspaper?  (N = 404)
Very good (11.9%)  Good (40.6%)   Fair (32.1%)  Poor (15.4%)

Please answer the next two questions about The Spectator's online version:

12. On average, how often do you access spectatornews.com?  (N = 256)
More than twice a week (.4%)  Twice a week (3.9%)  Once a week (2%)   Once or twice a month (5.5%)  less than once a month (88.3%)

13. How would you rate the overall quality of spectatornews.com?  (N = 326)
Very good (4%)  Good (54.3%)  Fair (37.1%)   Poor (4.6%)

In the following questions, please respond in regards to the print and online versions of The Spectator. The content is the same in both versions.

News:

14. Please rate the various parts of the news section. (N = 404)
14a. Front page stories: Very good (16.9%)  Good (56.7%)  Fair (14.5%)   Poor (1.5%) Don't read (10.4%)
14b. Inside news:Very good (4.4%)   Good (55.9%)   Fair (23.2%)   Poor (2.2%)  Don't read (14.3%) 
14c. Photos: Very good (10.4%)  Good (55.9%)   Fair (22.5%)   Poor (1.5%)  Don't look at (9.7%)
14d. Campus Calendar: Very good 12.4%)   Good (44.9%)  Fair  (16.7%) Poor (1.2%)  Don't read (24.8%)
14e. University Briefs: Very good (7.9%) Good (53.8%) Fair (16.2%)Poor (1%) Don't read (21.1%)
14f. Police Blotter: Very good (17.4%)  Good  (44.3%) Fair (20.1%) Poor (4.8%)   Don't read (13.3%)

15. Do you think names should be used in the Police Blotter? Yes (20.8%) No (47%) Don't care (32.2%)
(N = 404)

Sports:

16. Please rate the various parts of the sports section. (N = 400)
16a. Stories:Very good (4.7%) Good (35.7%) Fair (14.9%) Poor (2%) Don't read (42.7%)
16b. Balance of coverage among the sports: Very good (5.8%)   Good (28.3%)  Fair (17.8%)  Poor (6%)  Don't read (42.3%) 
16c. Photos:Very good (9.3%) Good (42.6%)Fair (15.2%)Poor (2%) Don't look at (30.9%)
16d. Scorecard:Very good  (6.1%)Good (33.4%)Fair (12%)Poor (.7%)Don't read (47.7%)  
16e. Columns:Very good (2.7%)Good (36%)Fair (16.3%)Poor (1.7%) Don't read (43.2%) 

Editorial/Opinion:
17. Please rate the various parts of the editorial/opinion section. (N = 403)
17a. Staff editorial:Very good (7.6%) Good  (46.4%) Fair (17.2%)  Poor (3.9%)   Don't read (24.8%) 
17b. Columns:Very good  (5%)Good (48.1%)Fair (19.4%) Poor (4.5%)Don't read (23.1%)  
17c. Editorial cartoons: Very good (8.3%)   Good (41.4%)   Fair (20.1%)  Poor  (5.6%) Don't read (24.5%)
17d. Letters to the editor: Very good (9.4%)   Good (48%)   Fair (18.7%)  Poor (2.2%)   Don't read (21.7%)

18. Letters to the editor are now limited to 300 words in order to print as many of them as possible. What do you think would be the best word limit for letters to the editor? (N = 381)
200 (9.7%)   300 (58%) 400 (22%)  500 (8.4%) 600 (1.8%)

Showcase:
19. Please rate the various parts of the Showcase section. (N = 404)
19a. Stories: Very good (5.4%)  Good (48.6%)   Fair (16.3%)  Poor (1%)   Don't read (28.6%)
19b. Photos: Very good (10.1%)  Good (46.4%)  Fair (15.7%)   Poor (2.5%)  Don't look at (25.3%)
19c. Movie reviews:Very good (5.2%) Good (32.8%) Fair (21.2%) Poor (5.4%) Don't read (35.3%)
19d. Music reviews:Very good (5.2%) Good (30.2%) Fair (21.1%) Poor (6.6%) Don't read (36.9%)
19e. Arts/entertainment information:  Very good (7.9%)   Good (42.8%)  Fair (14.4%)  Poor (1.5%)  Don't read (33.4%)
19f. The "Ask Anything" column: Very good (9.8%)  Good (32.4%)  Fair (16.5%)  Poor (9.8%)  Don't read (31.4%)
19g. The "Getting to Know You" Q&A column on faculty:Very good (23.4%)  Good (36.5%)  Fair (7.1%) Poor  (2.2%) Don't read (30.8%)


Health:
20. Please rate the various parts of the Health section. (N = 405)
20a. Stories:  Very good (6.7%) Good (46.9%)   Fair (14.3%)   Poor (1%)  Don't read (31.1%)
20b. Photos: Very good (5.2%)  Good (46.4%)  Fair (17%)  Poor (1.5%)  Don't look at (29.9%)

21. Would you like to see the Health section twice a week? (N = 393)
Yes (26.7%)  No (14.5%)  Don't care ( 58.8%)

Money:
22. Please rate the various parts of the Money section. (N = 400)
22a. Stories:Very good (2.5%)  Good (33.3%) Fair (18.1%)  Poor (1%)   Don't read (45.2%)
22b. Art (photos, graphics, etc.):Very good (6.3%)   Good (34.4%)  Fair (16.3%)  Poor (1.8%)   Don't look at  (41.2%)

23. Would you like to see the Money section twice a week? (N = 385)
Yes (10.1%)   No (20.3%)  Don't care (69.6%)

Student Life:
24. Please rate the various parts of the Student Life section. (N = 404)
24a. Stories: Very good (12%)  Good (52.6%)   Fair (15.5%)  Poor (.7%)   Don't read (19.2%)
24b. Photos: Very good (10.4%)   Good (54.5%)   Fair (15.1%)  Poor (1.7%)  Don't look at (18.3%)

25. Would you like to see the Student Life section twice a week? (N = 399)
Yes (31.6%)  No (9%)   Don't care (59.4%)

Please answer the following four questions about the print version of The Spectator newspaper.

Advertising:

26. How often do you read any of the classified ads in The Spectator? (N = 409)
Twice a week (8.8%) Once a week (14.7%) Once or twice a month (24.7%)less than once a month (51.8%)

27. How many times have you bought something or followed up on something you saw in the classifieds section of The Spectator newspaper? (N = 407)
0 times (77.9%)  1-2 times (18.2%)   3-4 times (2.7%)   4-5 times (.5%)  more than 5 times (.7%)

28. How often do you read the other ads (i.e., "display" ads) in The Spectator newspaper? (N = 405)
Twice a week (11.1%)Once a week (21.2%)Once or twice a month (22.5%)less than once a month (45.2%)

29. How many times have you bought something or followed up on something in a display ad in The Spectator? (N = 408)
0 times (69.4%)  1-2 times (20.3%)  3-4 times (6.1%)  4-5 times (1.5%)   more than 5 times (2.7%)

Please answer the following three questions about spectatornews.com

30. How often do you read the ads on spectatornews.com? (N = 392)
Twice a week (1.8%) Once a week (2.6%)   Once or twice a month (4.1%)   less than once a month (91.6%)

31. How many times have you bought something or followed up on something in an ad on spectatornews.com? (N = 394)
0 times (96.7%)   1-2 times (1.3%)  3-4 times (1.5%)   4-5 times (.3%)   more than 5 times (.3%)

32. If you had the opportunity to place an online classified, would you? (N = 247)
Yes (31.6%)  No (68.4%)